Reviving Traditions in Research on International Market by Po Li, T. Li

By Po Li, T. Li

For the prior 20 years, the Advances in foreign advertising sequence has made particular contributions to the sphere of overseas advertising via unique and top quality essays that tackle a number of foreign advertising and marketing subject matters. either theoretical and empirical contributions are integrated. whereas a few individuals specialise in managerial concerns in foreign advertising, others take a public coverage or a comparative viewpoint. equally, whereas a few authors may possibly confine their analyses to well-established innovations or methodologies in overseas advertising, others find a way to include new and leading edge views. The contributions featured within the Advances in overseas advertising and marketing are typically longer than the common magazine article and will include rules, analyses, or suggestions thought of too radical via different refereed journals. person volumes within the sequence have usually featured papers chosen from the yearly conferences of the CIMaR (Consortium for overseas advertising and marketing Research). All submissions submitted for booklet suffer a double-blind evaluate process.Professor S. Tamer Cavusgil, Fuller E. Callaway Professorial Chair and Director of the Institute of foreign company at Georgia nation collage, used to be the founding Editor-in-Chief of the Advances in overseas advertising.

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Extra resources for Reviving Traditions in Research on International Market Entry, Volume 14

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Hennart, J. , & Larimo, J. (1998). The impact of culture on the strategy of multinational enterprises: Does national origin affect ownership decisions. Journal of International Business Studies, 29(3), 515–538. Jenkins, B. (1986). Re-examining the ‘obsolescing bargain’: A study of Canada’s National Energy Program. International Organization, 40, 139–165. LeCraw, D. J. (1984). Bargaining power, ownership and profitability of transnational corporations in developing countries. Journal of International Business Studies, 15, 27–42.

The advantages afforded by a high degree of control do not mean that MNCs will always have a strong preference for full ownership or other high equity arrangements. If an investing company needs a partner to provide complementary MNC Control over Foreign Market Ventures 37 assets or skills that it does not possess, it may choose to enter a low control arrangement (Hennart & Larimo, 1998). Clearly, host governments will seldom stand in the way when a MNC would like to partner with a local firm. Because of a desire to keep at least some equity and decision-making power within the country, the natural tendency in many countries has historically been to place restrictions on levels of equity a firm can obtain, or at least to negotiate on this issue (Jenkins, 1986).

However, their asset specificity was operationalized for investment in service industries or general business and is not readily applicable to investment in new product development. Fourth, product competitive advantage is assumed to play a critical role in export channel performance (Cavusgil & Kirpalani, 1993). Recently, based on an organizational Channel Integration Decisions in New Product Global Competition 51 capability perspective, Madhok (1997) calls for an examination of organizational competitiveness in channel distribution.

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