Event Marketing: How to Successfully Promote Events, by C. A. Preston

By C. A. Preston

1st edition.
As the occasions industry turns into more and more saturated, it truly is crucial for a winning occasion specialist to appreciate using strategic advertising and marketing plans. occasions are everywhere—in the U.S. by myself, there are greater than 2,500 track fairs a 12 months, for instance, whereas the united kingdom hosts over 70 varied beer gala's every year. In the sort of crowded marketplace, how can the development planner make sure that his or her occasion stands proud? advertising and marketing specialist Chris Preston has the solutions during this moment version of Event Marketing. From the fundamentals of marketing an occasion to using occasions as advertising and marketing options themselves, Preston presents undemanding suggestion and data on the entire most modern occasion advertising recommendations. The ebook starts off with sections on what "event marketing" particularly ability, and the way the sector has advanced all through time. Preston then explores occasion advertising options from either a conceptual and functional point of view, and gives details on sponsorship and company branding. The booklet covers advertising and marketing for all sorts of occasions, together with fairs, company and organization occasions, and social features, and a whole bankruptcy on electronic occasion advertising covers all of the most up-to-date e-marketing techniques. Case experiences offer real-world examples of winning advertising and marketing efforts, whereas dialogue Questions for every bankruptcy offer possibilities for extra exploration of key suggestions. As advertising turns into an more and more very important ability for occasion administration execs, this thoroughly revised moment variation of Event Marketing might be vital for operating pros, scholars, and aspiring occasion planners in all places.

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Additional info for Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

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Become the detective. Scrutinize everything. Copious note taking and laser alertness are essential during this process. While managing and marketing a major national convention, I would take time to visit every seminar room, a total of 65 seminars during a three-day period. I would count heads and compare the total to the total room capacity. ch01 3/13/02 7:21 AM Page 26 26 Chapter 1 Introduction to Event Marketing language of the students and the teachers. Hands in the air were good. Heads on the table were bad.

Among his feature attractions were General Tom Thumb (the world’s smallest human), Jumbo (the world’s largest elephant), and the goldenvoiced Jenny Lind (the Swedish Nightingale), whom he introduced to American audiences with great fanfare in the 1850s. It’s interesting to note that his promotions left a permanent impression on the American lexicon. In addition to his Jumbo elephant attraction was a “genuine” white elephant named Toung Taloung. Barnum spent a fortune trying to convince audiences that Toung was not a fake, to little success.

Marshall also realized that he needed an instrument to capitalize on the new anthem. He collaborated once again with Breeskin, beginning with Breeskin’s swing band and transforming the enterprise into a full-fledged marching band. The Redskins Marching Band became the first in professional football. In his marketing mind, Marshall realized that this was not just about entertainment. It was also about creating awareness and building attendance. The band became a staple throughout the region, performing not just in the Washington, DC, area but also throughout the South where no competition for professional football franchises existed.

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