Entrepreneurship : successfully launching new ventures by Bruce R. Barringer

By Bruce R. Barringer

For classes in entrepreneurship.

A accomplished advisor to enterprise Ventures

Successfully Launching New Ventures explores the attract of entrepreneurship, instructing scholars tips on how to effectively begin their very own companies. With actual enterprise profiles of inspiring younger marketers, the textual content engages scholars via correct examples they could simply relate to.

The 5th variation examines entrepreneurship via a simple, four-step technique that in actual fact outlines either the buzz and the trouble of launching one’s personal enterprise. cautious to spot mess ups in addition to successes, effectively Launching New Ventures is an easy consultant to beginning one’s personal business.

Also to be had with MyEntrepreneurshipLabTM

This name is accessible with MyEntrepreneurshipLab—an on-line homework, educational, and evaluation application designed to paintings with this article to interact scholars and increase effects. inside of its based surroundings, scholars perform what they research, attempt their figuring out, and pursue a customized examine plan that is helping them larger soak up direction fabric and comprehend tough strategies.

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Sample text

The importance and role of money in a start-up is put in perspective by Colin Angle, the founder and CEO of iRobot, the maker of the popular Roomba robotic vacuum cleaner. Commenting on his company’s mission statement, Angle said: Our, “Build Cool Stuff, Deliver Great Products, Have Fun, Make Money, Change the World” (mission statement) kept us (in the early days of the Company) unified with a common purpose while gut-wrenching change surrounded us. It reminded us that our goal was to have fun and make money.

Preparing for and evaluting the challenges of growth is the topic of Chapter 13. We’ll look at the characteristics and behaviors of successful growth firms. In Chapter 14, we’ll study strategies for growth, ranging from new product development to mergers and acquisitions. We conclude with Chapter 15, which focuses on franchising. Not all franchise organizations are entrepreneurial firms, but franchising is a growing component of the entrepreneurial landscape. When you finish studying these 15 chapters, you will have been exposed to all components of the entrepreneurial process—a process that is vital to entrepreneurial success.

Chapter 4 focuses on the important topic of developing an effective business model. A firm’s business model is its plan or receipe for how it creates, delivers, and captures value for its stakeholders. Entrepreneurial firms need to have a crystal clear understanding of the issues concerned with creating, delivering, and capturing value if they are to be successful. Industry and competitor analysis is our concern in Chapter 5. Knowing the industry in which a firm will choose to compete is crucial to an entrepreneur’s success.

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