By Burton S. Kaliski
Read Online or Download Encyclopedia of Business & Finance, Second Edition (2 Volume Set) PDF
Similar economy books
At this severe level within the Doha around of the area exchange association (WTO) negotiations, this authoritative record takes inventory of the constrained development that has been made because the Ministerial convention in Cancun in September 2003. there's a targeted, serious review of what has really occurred and the place the WTO stands after the Ministerial convention of December 2005 in Hong Kong.
During this booklet displays guru Nicholas Oulton units out a progressive technique that might let you use energy aspect - TM - to exponentionally multiply the ability of your displays. you'll greatly bring up the possibilities of impressing your viewers and attaining your ambitions. utilizing attempted and validated ideas, Nicholas exhibits how - via useful, systematic considering and overhauling your angle to the visible aids you utilize - you could ditch undesirable previous behavior and convey your presenatations to brilliant lifestyles.
- Economics Of Conflict - Private Sector Activity In Armed Conflict
- Social Innovations, Institutional Change and Economic Performance: Making Sense of Structrual Adjustment Processes in Industrial Sectors, Regions and Societies (Sitra's Publication)
- The Art of Error Correcting Coding (Second Edition)
- Recursive Models of Dynamic Linear Economies
- Public Administration And Democratic Governance: Governments Serving Citizens (Economic & Social Affairs)
Extra info for Encyclopedia of Business & Finance, Second Edition (2 Volume Set)
A customersustaining activity supports an individual or a particular grouping of customers, such as mailings or customer service. A product-sustaining activity supports an individual product or product line, such as product (re)design or (re)engineering. These last two types of activities are sometimes referred to as service-sustaining activities. Last, a facility-sustaining activity supports an entire facility, such as the actions of the manager of an entire plant, with an associated cost equal to the manager’s compensation package.
At this time, advertising agents were largely space brokers agents who solicited ads from businesses and then sold them to newspapers that had difficulty getting out-of-town advertising (Lane, King, & Russell, 2005).
ADVERTISING BUDGET Once an advertising objective has been selected, companies must then set an advertising budget for each product. Developing such a budget can be a difficult process because brand managers want to receive a large resource allocation to promote their products. Overall, the advertising budget should be established so as to be congruent with overall company objectives. Before establishing an advertising budget, companies must take into consideration other market factors, such as advertising frequency, competition and clutter, market share, product differentiation, and stage in the product life cycle.