Dear Preston: Doing Business With Our Hearts: A Practical by Preston Bailey

By Preston Bailey

A creative's advisor to doing enterprise with center.

for those who run an inventive carrier company, you face a different set of demanding situations. in most cases you are keen about what you do, yet you most likely fight with difficulties universal to many inventive pros: How do I stability my expertise and concepts with the calls for of the customer? How do I make a residing with my paintings? What am i able to do to maintain consumers from going with my dirt-cheap competitor?

Preston Bailey, one of many country's best occasion designers and a number one determine in his undefined, solutions those and lots of extra in pricey Preston. In an attractive advice-column layout, he bargains his assistance at the questions he's requested most often. Preston skyrocketed to good fortune via operating his company from the heart--specifically, counting on his empathy, generosity, and trust--and the following he stocks that philosophy with different artistic carrier execs, exhibiting how they could use it to thrill clients, hold earnings, and remain precise to themselves as artists.

Peppered with tales from Preston's extraordinary, celebrity-sprinkled occupation, Dear Preston is infused with heat, enthusiasm, and wealthy event. even if you are deep into your profession or nonetheless simply dabbling, you may be enriched and encouraged by means of this heart-driven method of promoting your expertise and ideas.

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Additional info for Dear Preston: Doing Business With Our Hearts: A Practical and Friendly Guide to Running Your Own Creative Service Business

Sample text

Everything you can imagine is real. 5: winning clients over 57 should I gIvE crEatIvE Input bEforE thE contract Is sIgnEd? Dear Preston, Sometimes when I meet with prospective clients, they want me to explain my ideas for their event before the contract is signed. this makes me uncomfortable, but I’m afraid to lose jobs if I say no. How can I handle these requests without alienating clients? Cheers, SIGN ON tHE dOttEd LINE Dear Dotted Line, As creative professionals, our ideas are the heart of what we do.

Some will not be worth keeping, but many will. Pay attention to what your clients relate to, and pay attention to what gives you the most pleasure. The place where your clients’ desires and your own inspirations meet will be the heart of your business identity. You are unique, and if you truly express your passion and individual sensibility in your work, your work will be unique too. That’s what will put you in a class of your own. How can I get across my business identity? Dear Preston, I own a boutique Web design firm, and recently we’ve lost a few jobs that I felt were really right for us.

Here’s an embarrassing memory. Oprah, darling that she is, has been incredibly generous to me over the years, and I was a guest on her show on five different occasions. Yet I felt incredibly envious when she invited the wonderful (and extremely successful) event designer Colin Cowie to be her guest—as if I should be the only event designer ever invited on her show. I got so envious watching his appearance that I had to turn off the television, telling myself that I’d never be as talented as Colin.

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