Cross-national and cross-cultural issues in food marketing by Erdener Kaynak

By Erdener Kaynak

Improve your nutrition advertising and marketing operation with this thorough and business-savvy book!

Marketing and distribution comparable judgements and rules at the moment are of paramount value on this planet of meals advertising and marketing. this can be end result of the current country of financial situation in a lot of the realm and the fee potency matters that needs to be thought of in international locations at various degrees of monetary improvement. Cross-National and Cross-Cultural matters in meals advertising examines nutrients advertising platforms from world wide to convey you an figuring out of the possibilities and pitfalls in those components.

Cross-National and Cross-Cultural concerns in foodstuff advertising evaluates the current nation and certain advancements of nutrition advertising structures in several nations. This publication additionally offers conceptual frameworks for learning nutrients advertising structures throughout nations and/or cultures.

When learning meals advertising and marketing structures from various cultures, one needs to think about the political, cultural, and environmental points of the nations concerned. Cross-National and Cross-Cultural matters in foodstuff advertising presents the knowledge you would like. during this publication you could learn:

  • the U.S. bird export alternate
  • food industry segmentation in Europe
  • the yogurt marketplace within the eu Union (EU)
  • the connection among agricultural exports and financial progress in Pakistan
  • ethnic area of interest markets for import
  • quality guidelines and shopper habit in several nations . . . and more!

    Cross-National and Cross-Cultural matters in nutrients advertising has the knowledge you will have in order to research, design,and deal with potent meals advertising and marketing structures in an more and more international economy.

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Similarly the significant positive significant coefficient on the type of cuts shows that buyer-distributors prefer prime cuts over side cuts. This result is driven by the responses in the PNW market which purchases prime cuts rather than sides. It is encouraging that even with such a small sample size, the results confirm many of the major conclusions that were derived using the semantic differential scaling questions and the qualitative questions. This project applied the three types of survey questions of semantic differ­ ential scales, stated preference and open-ended questions.

The open-ended questions also worked well in this environment. The respondents were knowledgeable about the attributes of fresh pork and about their market. Thus, they were able to provide ratings of and opinions about fresh pork attributes. However, the semantic differential scale question dealing with service and assistance from packers was not sufficiently specific to provide useful guidance. Any future study should frame such a question to deal specifically with the frequency and timing of deliveries and the reliability of supply.

Western Canada’s pork suppliers were rated similar to Midwest suppliers for service and lower than the Midwest on awareness of promotional activity. Distributors in Port- TABLE 6. 00 6 1Mean rating scores on a scale from - 3 to + 3 with higher scores deemed better. 2The number of respondents to each question. Kuperis et al. 41 land were unaware of Western Canadian promotional activity but were aware of promotional activity by the United States pork industry. Results of the Stated Preference Approach Only fourteen respondents, twelve of them brokers-distributors, answered this part of the survey, which provided us with 112 data points.

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