Changing the Channel: 12 Easy Ways to Make Millions for Your by Michael Masterson

By Michael Masterson

An all-encompassing consultant to creating the main from multi-channel marketingWritten in an easy and obtainable variety, altering the Channel provides you with an in depth examine twelve of state-of-the-art most crucial advertising and marketing channels-explaining how each works separately in addition to at the side of one another, leveraging the ability of your message for explosive profits.Page by means of web page, you are going to get to grips with a number of ways, together with direct affiliate marketing online, social media, public family, radio and tv advertisements, direct house advertisements, occasion advertising, telesales, telemarketing, joint ventures, affiliate marketing online, and direct mail.Discusses the way to create winning advertising campaigns by utilizing a mixture of diversified advertising channelsOffers a few clever how one can song patron paying for behavior with a database that covers all advertising channelsHelps you how you can strengthen ecocnomic relationships together with your consumers via common touch and by means of offering loose caliber content-not simply revenues pitchesWith this booklet as your consultant, you are going to speedy realize how advertising and marketing throughout a number of channels might help enhance caliber shopper relationships and increase the base line of your small business.

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Extra info for Changing the Channel: 12 Easy Ways to Make Millions for Your Business (Agora Series)

Sample text

The good price, the picture, the timeliness of the ad, and her comfort with the company all combine to make her interested in buying the gloves. But part of Granny still thinks she can get one more year out of her old gloves. The very next day, she sees a TV commercial for the very same gloves. And the commercial features an 800 number that makes it easy to order. So she picks up the phone and orders. Five days later, she is enjoying her new gloves. And let’s say our 21-year-old surfer wants a new surfboard.

Crew reach customers with print catalogs, TV advertising, online ads, and web sites. Insurance companies use telemarketing, TV and radio ads, various online channels, direct mail, and print ads. Car dealerships can be found online, in newspapers, through direct mail, and on TV. 15 P1: OTA/XYZ P2: ABC c02 JWBK316/Masterson 16 September 1, 2008 16:18 Printer Name: Yet to Come CHANGING THE CHANNEL To be sure, there are still many successful businesses that practice only one type of marketing. But it is our belief that those companies are an endangered species.

A well-balanced promotion has four aspects: idea, benefit, credibility, and track record. We call this “the secret of the four-legged stool,” because if your P1: OTA/XYZ P2: ABC c03 JWBK316/Masterson 38 September 1, 2008 16:16 Printer Name: Yet to Come CHANGING THE CHANNEL 7. 8. 9. 10. promotion has all four of these “legs,” it will be well balanced and it won’t topple over. When composing headlines and bullets, details matter. At Agora, we teach our copywriters to make their headlines and bullets more powerful by focusing on what we call “the four U’s”: uniqueness, usefulness, urgency, and ultra-specificity.

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