By Jeff Fynn-Paul
In warfare, marketers, and the nation, Jeff Fynn-Paul (Leiden) assembles an the world over acclaimed choice of authors to push ahead the talk at the position of marketers in making warfare and construction states in Europe and the Ottoman Empire. themes coated contain logistics, offer, recruitment, and the finance of warfare. Chapters were conscientiously commissioned with an eye fixed in the direction of complementarity.
In an advent co-written with Marjolein ‘t Hart and Griet Vermeesch, Fynn-Paul demanding situations present discourses of army entrepreneurialism. a brand new benchmark is proposed: did states decide to paintings with marketers, or to limit their actions and subvert the industry? From the creation and the person chapters, a brand new extra expansive imaginative and prescient of the army entrepreneur emerges.