Asking Questions: The Definitive Guide to Questionnaire by Norman M. Bradburn

By Norman M. Bradburn

Its a textbook for my category on survey questionnaire layout. it's a first-class textbook. one could learn and ideas are offered in an obtainable demeanour. it really works higher should you learn it with different examine on query wording and cognitive interviewing etc...
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Extra resources for Asking Questions: The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)

Sample text

Respondents who miss an occasional day may still be uncertain, but most respondents will not be. Also, in earlier surveys some respondents had answered “yes” to this question because they believed that their job helped to keep them physically fit. By excluding work “at a job,” the question makes it clear that only non-work-related activities are to be considered here. 3 presents a condensed series of questions on the source and on the frequency of medical care (Survey Research Laboratory [SRL], 1993, 1978).

Here problems of privacy, consent, and confidentiality are thoroughly entwined. In such cases it is important to protect the respondents’ privacy, to ensure that they will not be “at risk,” and to keep information confidential. To do so, great attention must be given to research procedures to ensure the respondent (or his or her relationship with friends, families, or employers) is not harmed. 18 ASKING QUESTIONS This attention needs to begin prior to the first attempt to contact respondents and must continue through to the completion of the research.

In another study (Wansink, Cheney, and Chan, 2003), a split-half mailing that asked five hundred people to write their name and address on the back of a survey yielded a 23 percent decrease in response. Under certain circumstances merely asking a question might be harmful to respondents. For example, if you were conducting a follow-up survey of individuals who had been in a drug or alcohol rehabilitation program, the very fact that respondents were approached for an interview would indicate that they had been in the program.

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