101 Secrets to Building a Winning Business (101 . . . by Andrew Griffiths

By Andrew Griffiths

In today’s company global, a few businesses fight and fold whereas others battle through the roof, and the variation among the disasters and successes is frequently no longer obvious. ideal for any enterprise of any dimension, this insightful advisor is choked with tips to determine a fit, thriving corporation. each one thought is simple to enforce, useful and—most importantly—financially practicable. Adopting even a handful of the recommended courses will set small operations and sizeable enterprises alike down the trail to construction a profitable company.

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7 101 Secrets to building a winning business 23/5/08 9:15 AM Page 8 101 SECRETS TO BUILDING A WINNING BUSINESS #4 Consistency and the power of branding Branding is one of those words we hear a lot. ‘Developing a brand’, ‘building a brand’, ‘brand value’ and so on. Most people think branding is applicable only to large corporations but it isn’t. It is equally important for small businesses. Any business can build a brand. Put simply this means when a consumer sees your company name (and logo) they have a positive perception about the business.

This was a huge corporation, but they were very clear on where they were going. They had factored in good times, bad times, wars, political changes, world epidemics, the lot. Quite an amazing document to read and it certainly gave me a sense of belonging to an organisation that knew where it was going. Even if the road ahead had no guaranteed direction, their final destination was very clear. What can you do today? Write your own corporate vision—where do you want to be in the future? 17 101 Secrets to building a winning business 23/5/08 9:15 AM Page 18 101 SECRETS TO BUILDING A WINNING BUSINESS #10 Size doesn’t matter—unless you let it This is one of those points that I emphasise a lot in all of my books.

12 Always check references of potential suppliers Action required right now .......................................................... .......................................................... Completed (date, time and by whom) .......................................................... # 13 Take the time to get to know the people you want to build a relationship with Action required right now .......................................................... ..........................................................

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